When you are designing a squeeze page and thank you page, the last thing that is going through your mind is “What are my clients now thinking once they are on their way to the content?”.

For a lot of people, the deal ends right there, and they get the free ebook or content, and then the upsell starts with email marketing.

This is a pretty good way to do business, granted, but there is another method that you may have overlooked, and you can tap into the emotions of the client right there, right after they click submit to get to your content.

When you finally get someone to land on your website, are you disturbed at the amount of people who are clicking off your site – despite the great copywriting and design etc.? Ask yourself this – are you just part of a crowd, or is your site individualistic?

The trick with marketing, is to stand out from the crowd. You are not trying to appeal to people’s buying impulses when they land on your site, but rather appealing to their emotions. Once you have grabbed someone’s emotional attention, then you do not have to sell them anything anymore – they have already sold themselves the product. Let me explain a method that can be completely distinctive from 99% of other advertising, whilst remaining firmly ethical, and very traditional.

There are many ninja tricks when it comes to content, and there are also lots of quality sources for articles and blog posts, if you look in the right places. A very quick and easy method was mentioned on a forum not so long ago that I think deserves some extra credence for how clever it really is.

You may have see the Google Translation method, which enables you to get unique content for your website by simply finding a German, Spanish or foreign article on your subject, and then using Google Translate or Yahoo! Babelfish to convert to English. This is all well and good, but the final articles require some editing until they are copy ready.

Another method was to actually translate the original article a few times, from one language, to another, then to a different one, and then back to English. This does not work so well. Whilst this technique is slightly flawed, and many people stop right there (because it still involves some time on the developer’s part) the method can be altered slightly to enable you to get a 300 word article for about $2.00.

With the many thousands of websites that proliferate the internet every day (every hour in fact) it would be silly to assume that when you create your first website, people are going to flock there within minutes of you posting your first article.

To get traffic, you need search engine rankings, or a back door method of making people want to visit your site. One method that has been discussed on forums recently is getting a lot of attention from all the right people. Whilst it is very good for brand and name recognition, it may not necessarily be good for getting targeted traffic right off the bat.

I’m speaking about PPV or Pay Per View marketing.

To write the ultimate headline for a squeeze (or sales) page, you need the ultimate toolbox. If you know nothing about writing compelling headlines, structured titles, or how to lead a prospect to the email capture without them realising it, then this article will be very useful for you.

Creating an eye-catching headline is fairly simple, as we discussed in our members area. But what about the content? You should be realistic, yet bold. You should be charismatic, yet not overbearing... the mixture of emotions you should feel whilst writing it, should convey to the reader easily, and be projected upon them as they read. 

One member recently wrote to me asking how it would be possible to turn their Wordpress blog into a site that has both a members section and a free area.

Some blogs do this well, whilst providing great content they also have a section that is only accessible if you sign up for their newsletter or actually make yourself a member of the site.

This is much easier than you think, and we will discuss the pros and the cons of each method.

Blogging is, in essence, fun. The only problem people have, is updating all their online presences at once.

This used to be a breeze with tools like Ping.FM, but even that has started to fall down slightly with its API. The very best way to control all your social media platforms from one place, is with your blog.

Wordpress is an ideal candidate for this type of thing, because there are loads of really cool plugins just waiting to make your life easier. If a plugin does not exist for the job you want doing – you can easily hire someone at around $20 per hour to create one for you.

Your biggest marketing aid are the visitors that never stay on your website. Whilst it is worthwhile tracking your visitors using Google Analytics, how they visit one page, click through to another, and which content is most relevant to the keywords they typed in originally, the reverse can be much more beneficial to the life of your site.

For instance, you can quite easily optimize the rest of your site for the people who are staying for one or two minutes, ready interesting articles – then clicking outbound links to affiliate pages… but imagine the difference if you could retain all those who are actually leaving your site.

Twitter is an amazing animal. It can take a brand new site and turn it into a thriving community, if you are willing to spend a few hours looking for targeted followers, and actually taking the time to speak with people about their interests.

The best thing to come out of twitter is we can find out what our prospective clients are doing, and where they are doing it. There are some great tools out there for various things, and I have listed a few of them here. Be sure to let me know how you get on with them!

Aside from cloning yourself, there is probably no way you are going to get through the schedule you have planned for yourself this week. This is not your fault, because you are simply human – and it is what we do best.

We set ourselves to do lists and tasks that we will possibly never get through. Then at the end of the day, we look at that to do list, and see just how much we have achieved.

We then roll it over to the next day, upon which you will no doubt add some more tasks to the to do list, and the circle continues. The best way to break this circle, is to outsource and micro manage your workload.